Art of Persuasion

Course Overview

Persuasion is the act of convincing someone to change their beliefs or do something you suggest.  Understanding the art of persuasion can not only help you learn how to influence others; it can also make you more aware of the techniques others might use to try and change your beliefs and behaviors.

7 Steps to Master the Art of Persuasion:

1. Repetition is the key to getting people’s attention.
2. Postulate the message in a context important to the receiver.
3. Use contrasting story scenarios to illustrate the impact.
4. Personalize your message to match receiver background.
5. Use friends and advisors as sources of warm introductions.
6. Materialize your idea into a prototype or demo.
7. Present evidence of interest and excitement from others.

Application:  Real Life Practice of a situation each participant wants to practice